Contact: Todd Mayo                                                                                                                                                       FOR IMMEDIATE RELEASE
Phone: 615.357.0224
Email: todd@musiccityroots.com

Music City Roots: Live From The Loveless Café Partners with Lightning 100,
Livestream and NewTek for Exclusive Live Broadcasts

NASHVILLE, TN - Music City Roots: Live From The Loveless Cafe, Nashville’s acclaimed weekly roots/Americana radio show, is proud to announce several new broadcast partners when it returns for its first anniversary show on October 20.

Lightning 100 (WRLT, 100.1 FM), the first of these new broadcast partners, makes an ideal platform for the artistry and authenticity of Music City Roots. WRLT will give Music City Roots a stronger, higher-fidelity FM signal in its home market, as well as access to a larger, younger and more diverse audience. While Music City Roots are sad to bid goodbye to emcee Eddie Stubbs, they are happy to welcome veteran announcer Keith Bilbrey. This broadcasting legend will introduce the show and read live messages from valued sponsors, as well as being joined each week by musical host Jim Lauderdale and journalist/interviewer Craig Havighurst.

“We’re very excited about our new association with Music City Roots,” said Lightning 100 General Manager Fred Buc. “Nashville is fortunate to be one of the few cities in the U.S. where you can always hear quality music and learn about new artists and styles. The addition of Music City Roots: Live from the Loveless Cafe is a natural fit in our menu of diverse specialty programming, and at the same time, will expand Lightning 100’s brand and musical mission.” 

Livestream.com is the second of these new broadcast partners, providing a new multi-camera broadcast, streamed free to thousands of fans worldwide at MusicCityRoots.com and Livestream.com/MusicCityRoots. Roots will now be able to syndicate this broadcast anywhere on the Web through a single embeddable player widget, complete with Facebook, Twitter and chat integration. With this partnership, Livestream will provide an engaging user experience for the Roots audience.

Technology facilitated by the NewTek TriCaster portable live production system makes it possible for Music City Roots to simultaneously produce, live stream, broadcast, project and record the show, which is filmed in HD, and directed by Nashville’s legendary live music specialist, Jim Yockey.

About Music City Roots

Music City Roots has been hailed as “truly extraordinary” and “the greatest live radio in America” by journalists who have visited and artists who’ve played the Roots stage. The Nashville Scene recently named the Loveless Barn and the show as Nashville’s Best New Roots Music Venue, “akin to what the Opry must have been like 60 years ago.” The program has also established itself as a trusted curator for excellence in Americana music, with appearances by Emmylou Harris, Sam Bush, Mike Farris, Ricky Skaggs, Mountain Heart, Cherryholmes, Dex Romweber, Roger McGuinn and many more. Roots has become a trusted brand partner that has done everything in its power to extol its valued sponsors, including French's Boots, Vietti Chili, Honest Abe Log Homes, Ascend Federal Credit Union and The Nature Conservancy.

About Lightning 100

Lightning 100 (WRLT-FM 100.1), Nashville’s longest-running independently-owned radio station, has been broadcasting the same eclectic format in Music City for over 20 years. It is one of only 50 Album Adult Alternative (or “Triple-A”) stations across the country. The Triple-A format was established to introduce new forms of music, and fulfills Lightning 100’s mission to discover, break and share new talent with its loyal listening audience. Over the past two decades, a multitude of artists have aired on Lightning 100 years before they ever reached mainstream radio -- including Sheryl Crow, John Mayer, Train, David Gray, Coldplay, The Dave Matthews Band, Jack Johnson, and most recently, Kings of Leon.  Most importantly, the station supports the Nashville music community by playing a variety of independent local artists throughout the day. For more information, go to www.lightning100.com.

About Livestream

Livestream provides everything needed to easily webcast live, build an engaged audience and monetize these efforts. Founded in 2007, the company is based in New York and includes Gannett Co. as a minority shareholder and investor.  Producers can use Livestream to create live, linear and on-demand Internet television to broadcast anywhere on the Web through a single embeddable player widget. The service comes in two flavors: Free (ad-supported) and Premium (ad-free, white-label, higher-quality). Unique features include the ability to mix multiple live cameras, overlay graphics, and desktop streaming with 3D effects.

About NewTek

Benefiting producers and artists with cost-effective and groundbreaking technologies, NewTek is a worldwide leader in portable live production, video editing, 3D animation and special effects tools, including the TriCaster™ product line, 3PLAY™ and LightWave 3D®. NewTek has won numerous industry accolades, including two Emmy® Awards.

Clients include: MTV, ESPN X Games, NBA Development League, New York Giants, Peter Himmelman's "Furious World," ESPN Radio, The Steve Harvey Radio Show, Fox News, BBC, NHL, Nickelodeon, Fox Sports, USA TODAY, the Department of Homeland Security (DHS), the North American Aerospace Defense Command (NORAD) and the National Aeronautics and Space Administration (NASA). NewTek products have been used in blockbuster films and television shows, including "Avatar," "Repo Men," "Alice in Wonderland," "Tintin," "The Dark Knight," "Iron Man," "Caprica," "V," "CSI: Crime Scene Investigation," "Lost," "Fringe" and more.

NewTek is privately owned and based in San Antonio, Texas.  For more information, please visit: www.newtek.com.

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